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  1. Global marketing - Svend Hollensen 2017 (electronic resource)

    Book 

  2. Books 10 items
    1. Global marketing management: changes, new challenges, and strategies - Kiefer Lee, S. Carter 2012

      Book  This is the key text. Hard copy only.

    2. Strategic brand management - Kevin Lane Keller c2013

      Book  The first 3 chapters are covered.

    3. Global marketing strategies - Jeannet, Jean-Pierre, Hennessey, Hubert D. 2006

      Book Background Reading

    4. International marketing strategy: analysis, development, and implementation - Isobel Doole, Robin Lowe, Alexandra J. Kenyon 2016 (electronic resource)

      Book Background Reading

    5. International marketing strategy - Frank Bradley, MyiLibrary 2005 (electronic resource)

      Book 

    6. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013 (electronic resource)

      Book 

    7. Internationalisation strategies - Chryssochoidis, George, Millar, Carla, Clegg, Jeremy, Academy of International Business 1997

      Book Background Reading

    8. Critical perspectives on the internationalisation of SMEs - Ebrary, Inc c2006 (electronic resource)

      Book Background Reading

    9. Creating the global company : successful internationalization - Coulson-Thomas, Colin J 1992

      Book Background Reading

    10. Internationalization : process, context and markets - Hooley, Graham, Loveridge, Ray, Wilson, David 1998

      Book Background Reading

  3. Journals 0 items
  4. Articles 2 items
  5. Chapter 1

    Chapter  This is a useful series of articles on every aspect of brand understanding